My Services

Product Strategy Consulting

A compelling and inspiring product vision is critical, but without a viable plan of action, your vision is dead on arrival. A clearly articulated, focused product strategy is required to drive business alignment and deliver your value proposition. There is no single approach to product strategy that is ideal for everyone, therefore, I’ll lead exercises tailored for your business to estimate your total addressable market (TAM), work through go-to-market (GTM) planning, and estimate your time to market (TTM). These exercises may include defining target markets and personas, competitive analysis, design and discovery workshops, and creating key product success metrics. Since all good strategies require validation, I will also help craft discovery experiments and learning-based roadmaps that minimize business risk by facing the biggest challenges up front. Finally, I am also available to help craft inspiring internal and external communications to tell the story of your product vision and how you’ll achieve it.

Product Management Workshop Facilitation

Sometimes, it’s great to let someone else run a session so your product leaders can fully participate. I’m an experienced facilitator of

  • User testing sessions

  • Lightning design jams

  • Customer discovery workshops

  • Story mapping exercises

  • Retrospectives

  • Incident reviews and blameless post-mortems

Let me do the legwork of setting up the right tools for the job so your team can spend time collaborating effectively.

JIRA and Confluence Configuration

JIRA and Confluence are two of the most-used tools in tech companies. These tools are incredibly powerful and versatile, but can be overwhelming to administer and devastating to team productivity and morale if poorly configured. I’ve been administering JIRA and Confluence since 2013 and can quickly and confidently configure workflows that balance flexibility, security, and visibility. Need Confluence templates for critical software lifecycle documentation like requirements documents, retrospectives, or incident reviews? Let me help you adapt best-in-class examples to your unique business challenges.

Application-to-person (A2P) SMS Campaign Consulting

Notifications are the first step in countless user journeys across the web, but your users cannot make that leap if your SMS messages are blocked due to carrier filtering. International SMS regulation is complicated and nuanced, and the United States A2P 10DLC Registration Requirements have made application-to-person SMS even more complicated here at home. As the former senior product manager on PagerDuty’s Notification Experience Team, I became an expert on the nuances of SMS deliverability. Let me review your SMS campaigns and walk you through submitting your regulatory paperwork, while also advising you on how to prevent costly toll fraud.